So, let's talk a little about the pros and cons of black, white or grey backgrounds. And, when creating a line sheet for wholesale selling (you can find out what a line sheet is here), white backgrounds are definitely the standard. Some e-commerce platforms actually demand white backgrounds as a prerequisite to sell. In fact, studies in marketing suggest white backgrounds result in more sales! Even selling platforms like Shopify recommend white backgrounds over black.
And that's not to say I'll disregard products on white or vibrantly colored backgrounds. Simply drag photos into professionally-designed templates to create amazing photo collages. personal preference based on my own shopping experiences and habits. FotoFuse is the fastest, easiest way to share one’s stories using photos. We make these older versions available for current owners who need to reinstall due to hard disk crashes, accidental deletes, etc. While I have shot with a white background, generally speaking I find it too stark or sterile for the intimacy I'm hoping to embrace and, ultimately, share through my work. Chronos does NOT sell licenses to older versions of our products because they are no longer being actively developed (no more bug fixes, improvements, etc.). It feels personal, comfortable, and inviting. Deep grey tones, for instance, are my favorite, most notably, in their ability to makes me feel, as a buyer, like I'm having a relationship with the product and seller. If you've been following my work for a hot minute, you know that I favor the darker backgrounds.
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Disclaimer: This is an opinion piece and I am not a professional photography nor branding or marketing master.
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